QUALIFICATIONS REQUIRED OF THE MODERN SELLER
Society is developing more and more, the needs of people therefore also increase a lot compared to before. When a customer goes to buy goods, they don't just buy for that product anymore, but now let customers put down money, which requires all-inclusive factors, convenience, communication, people, etc. So, the seller now Modern society will need to change, add new qualities to meet the needs of customers.
First, find out how the needs of a shopper today have changed. In the early stages, when there were not many goods, customer demand was simply the product and to some extent the price. But as more goods are produced, competition in sales increases, buyers will have more choices. A product must have a core of functionality, besides it must be durable, convenient, good sales service, meet or even exceed customer expectations. Guests' feelings also need to be cared for, they are god, need to be respected, satisfy their needs, feelings, and satisfy their ego.
To meet this, what qualities does a modern salesperson need?
The first is professional knowledge. It is knowledge about products, services, macro knowledge, to sell, sellers need to understand their products first, need to know what they are selling first. They must understand the needs of customers, have psychological knowledge to know how to advise accordingly, especially, in each region, each locality will have different cultures, so the needs of customers are also different. together. Try to sell so that buyers get the greatest value and benefits, don't ignore customers for the sake of sales, when customers buy and feel satisfied about it, they will definitely come back to buy again. , they even brought in new customers for themselves. That is the real good seller, with good sales skills.
In terms of attitude,
A modern salesperson will have a positive attitude in knowing what they are doing, when they feel positive, they will transmit that energy to the customer, the company and the job will also be better. so many. Have a sense of responsibility, high discipline, work hard to learn and control your emotions and behaviors. When you love sales, love customers, you will feel happy when working, the effect it brings will definitely be better than those who work in awkwardness, feeling uncomfortable.
In terms of skills,
Practice your attitude first, when you have a good attitude, you will build trust with customers, with the company. And of course, a good salesperson must also have good communication skills, but don't equate it with being clever and cunning to sell for sales. In addition to the ability to speak, you also need to learn to listen more to understand the needs of customers, along with combining the ability to communicate non-verbal with eyes and gestures to help communicate effectively. . Cultivate both your knowledge of people and organizational skills, and you will bring your customers positive touch points, a great shopping experience.
And always remember,
Keeping customers in modern sales is the number 1 priority, increasing their satisfaction in every touchpoint, each experience. Keeping customers and customers coming back to buy goods is not only them alone, but they can also attract thousands of other customers who are their friends and relatives. Buyers may not pay down today, but if you make them thank you for advising them not to buy an item that doesn't really fit, they'll definitely come back another day. Selling like that is really the pinnacle, truly a modern salesman.
By: Teacher Le Tham Duong
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